MJH PROJECT ADVISORY
Strategic Consulting - From bold ideas to scalable impact.
We merge rapid ideation with proven, scalable systems - creating the kind of momentum that fuels high growth businesses. This is achieved by balancing speed and structure, vision and execution, innovation with repeatability.




Our Mission - it's what we do...
To equip businesses with the strategies, mindset, and frameworks needed to accelerate progress, scale intelligently, and foster purposeful growth – starting from the foundation.
Leadership serves as the cornerstone of MJH Project Advisory. We enhance leadership potential, unify teams around strategic objectives, and steer organisations through transitions with clarity and assurance.
Our expertise lies in transformation ,whether it's refining operations, nurturing talent, or venturing into new markets. Our methodology infuses disciplined structure and strategic emphasis to ensure that initiatives translate into tangible results.
Under the guidance of Mary Jo Hoyne, MJH Project Advisory leverages proficiency in change management, learning and development, and international business development. Mary Jo aids organisations in refining their strategies, building stronger internal capabilities, and achieving sustainable growth in varied markets. Her efforts empower leaders to navigate complexities, seize opportunities, and foster long-term performance.
It's never too late to plan for the future
As trusted business mentors for high-potential startups with Enterprise Ireland, we have supported entrepreneurs in turning their visions into thriving ventures.
Whether it's guiding startups or contributing to large-scale initiatives, our work is focused on driving sustainable growth and building lasting partnerships.
Fueling fast, smart, and intentional growth through scalable ideation and strategy.

Mary Jo Hoyne, Founder
Provides expert guidance on business transformation, international expansion, regeneration, and the development of commercially driven capabilities, effectively translating strategy, learning, and market insights into sustainable growth. She holds an MBA from the London School of Business and Finance, a Postgraduate Diploma in Creativity, Innovation, and Leadership from University College Dublin, an MSc in Food Policy from City University London, a BSc in International Culinary Arts from UWL London, and a Postgraduate Certificate in Education from Greenwich University. Additionally, she has completed a program on Steering Complex Projects at Cambridge Judge Business School, gained expertise in De Beers diamond grading programme, and achieved qualifications as a City and Guilds assessor, internal verifier, and culinary awards judge. We have collaborated with businesses throughout the UK and Europe, spanning sectors such as food manufacturing, hospitality and tourism, life sciences, robotics, SaaS, and construction, with a distinct focus on creating academies through regeneration initiatives in London and Ireland.


Maria Couchman - Executive Advisor
A strategic advisor and programme leader with over 25 years’ experience working across enterprise, education, the creative industries, tourism and the public and not-for-profit sectors.
Maria has an established track record in developing strategies, leading programmes and building partnerships that create opportunities for businesses, organisations and communities. Her work combines strategic insight with practical delivery, helping organisations turn ambition into meaningful and measurable outcomes.
She has held senior roles at sector level with Bord Bia, Design & Crafts Council Ireland, Coillte and The Wheel, and has worked with organisations including Enterprise Ireland, Propellor BIC and Local Enterprise Offices. Her experience spans enterprise development, creative sector development, tourism, strategic development, sector research, education and skills, stakeholder engagement and programme design and delivery.
Maria has led national initiatives, developed sector-wide strategies and managed multidisciplinary teams, budgets and partnerships. She brings a collaborative, commercially informed approach to her work, combining an understanding of public policy with the practical needs of businesses and organisations.
Maria is particularly passionate about the role of enterprise, creativity and place in driving sustainable growth.
Maria holds a BSc (Hons) in Food Business from University College Cork and has completed executive education in Women's Leadership at Oxford University's Saïd Business School, a Professional Diploma in Strategic Growth from UCD Michael Smurfit Graduate Business School, alongside professional qualifications in event management, communications, key account retail management, and digital marketing.

Scaling Strategies and Frameworks:
Approaches to expand, or deepen change efforts across organisations or markets, including scaling out, scaling up, scaling in, and scaling deep.

Digital and Technology Transformation
Leveraging digital tools and technology integration to enable and accelerate transformational change and innovation

Change Management and Organisational Transformation
Planning and implementing large-scale change initiatives, including cultural shifts, leadership alignment and training.

Leadership Development and Change Capability Building
Developing leaders and organisational capabilities to sustain transformational change and foster innovation culture

Business Model Innovation and Strategy Development
Designing and evolving business models to create value and competitive advantage during transformation

Strategic Ideation and Innovation
Techniques for generating, refining, and implementing new ideas at scale, such as brainstorming, SCAMPER, mind mapping, and prototyping.

Fuelled by innovation
Whether starting anew or aiming for the next level, we provide clarity, momentum, and structure to transform your vision into results.
Our Mission
To equip businesses with the strategies, mindset, and systems necessary to accelerate swiftly, scale intelligently, and foster purposeful growth – from the ground up.
Outstanding Support
As a trusted and reliable business mentor for high-potential startups in collaboration with Enterprise Ireland, we have assisted entrepreneurs in transforming their visions into flourishing enterprises.
Availability
Following your initial contact, we aim to reach out to you within 48 hours.
Contact Us
Call us Monday - Friday 9am - 7pm


